PrimaLoft® P.U.R.E.™ (Produced Using Reduced Emissions) Insulation sets a new standard of renewable manufacturing technology. P.U.R.E.™ uses 100% recycled polyester and a disruptive manufacturing technology that drastically reduces carbon emissions.
Warm and happy skiers.
THE STORY BEHIND PRIMALOFT® P.U.R.E.™
With PrimaLoft® P.U.R.E.™ technology, we’ve transformed the manufacturing of synthetic insulation to drastically reduce the carbon emissions produced during the process. This is a first-of-its-kind disruption to traditional manufacturing methods.
With traditional manufacturing, hot ovens are required to "cook" the insulation to bond and stabilize the fibers. PrimaLoft® P.U.R.E.™ technology removes the need to use heat to bond insulation fibers. Instead, PrimaLoft®'s proprietary technology has been engineered specifically to bond and cure through exposure to air. The result is a sweeping reduction in carbon emissions.
Converting production of PrimaLoft® Gold Insulation to P.U.R.E.™ manufacturing technology results in:*
- 48% reduction in carbon dioxide emissions
- 348,111 LBs. of carbon dioxide reduction
- 438,617 miles of carbon dioxide savings
- enough to drive around the Earth 17.6 times
While the results will grow dramatically as its P.U.R.E.™. technology is expanded throughout PrimaLoft®’s footprint in future seasons, here is the environmental impact from one year of production with only one of PrimaLoft®’s insulation products*:
- Up to 70% CO2 savings
- Saving 231,075 kgs of CO2
- Totaling 1,032,998 kilometers – enough to drive around the world 26 times
- Or the equivalent of planting 10,613 trees
*Calculation based on single-year production of 100gsm PrimaLoft® Black Insulation. Calculations verified by independent third-party, SGS North America, Inc.
Insulation inside and out.
Finished eco-friendly insulation.
STRAFE'S INSULATION OF CHOICE: PRIMALOFT® P.U.R.E.™
Oh the benefits of insulated outerwear! Acting as a thermal-regulating barrier, insulated outerwear minimizes heat loss on cold days and moderates temperature on average days. Meaning you can be more comfortable in a wider range of temperatures with less layers and bulk.
We choose PrimaLoft® P.U.R.E.™ Insulation for our insulated outerwear because it offers the perfect blend of comfort, performance, and sustainability. Primaloft® fibers have a high-insulation value, are lightweight, and are extremely soft, providing synthetic durability and insulation performance with the comfortable, plush hand-feel of high-quality insulation.
Furthermore, as we take steps towards a more sustainable future, we are proud to partner with PrimaLoft®, offering a revolutionary synthetic insulation product that not only looks and feels good, but is better for the environment.
No fear for cold days on Aspen Mountain.
STYLES FEATURING P.U.R.E.™
Men's Hayden Jacket and Summit Pant
- The Hayden Jacket features a standard fit with fully seam sealed, waterproof 2-layer construction, 4-way stretch face fabric and a DWR (durable water repellent) finish.
- The 3-way adjustable hood is helmet compatible and removable with discreet, covered zipper storage.
- 2023 Outside Magazine Gear Guide Select - Men's Resort Jackets
- The Summit Pant features a standard fit with fully seam sealed, waterproof 2-layer construction, 4-way stretch face fabric and a DWR finish.
- With an adjustable hem, powder cuff, and CORDURA® scuff and hem guards and additional Strafe features, the Summit Pant delivers all-mountain performance.
Women's Lucky Jacket and Pika Pant
- The Lucky Jacket features a standard fit with fully seam sealed, waterproof 2-layer construction, 4-way stretch face fabric and a DWR (durable water repellent) finish.
- The 3-way adjustable hood is helmet compatible and removable with discreet, covered zipper storage.
- The Pika Pant features a standard fit with fully seam sealed, waterproof 2-layer construction, 4-way stretch face fabric and a DWR finish.
- With an adjustable hem, powder cuff, and CORDURA® hem guards and additional Strafe features, the Pika Pant delivers all-mountain performance.
Photos: Spencer Miller. Location: Ajax Mountain, Aspen, Colorado.