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About Us

STRAFE IS INSPIRED BY A DEDICATION TO LIVING LIFE IN THE MOUNTAINS

Founded in Aspen, Colorado, Strafe is a collection of passionate individuals whose drive for adventure is rivaled only by our commitment to creating modern mountain apparel that doesn’t compromise performance, quality, or style. We like going fast, and we’re continually inspired by a dedication to living life in the mountains and making versatile gear designed to perform across all conditions. We’re athlete-owned, so we make the gear we need.

Highlands bowl

Twin brothers John and Pete Gaston started Strafe because of an obsession with Highland Bowl. Hiking the bowl, ripping down to the lift, and riding up to begin the lap again places unique demands on apparel in terms of breathability, weather protection, insulation, mobility and storage. They needed apparel that blended breathable, waterproof materials and constructions with snow-specific features and fits for moving efficiently and skiing hard all day. In 2009, they developed their first prototypes, and in 2010, they made their first product offering: technical jackets, pants and one-pieces in a distinctly new, Strafe style.

Pete and John Gaston
WE’RE ATHLETE OWNED SO WE MAKE THE GEAR WE NEED.

In 2011, they opened their showroom and office doors at the base of Aspen Highlands and became the home of young and adventurous ski culture in Aspen. With strong roots at Highlands, Strafe has grown into a brand known for skiing, riding, and exploring the mountains as much as possible. The Strafe family continues to grow, and it draws inspiration from all disciplines while encouraging others to do the same in the spirit of living a well-rounded life in the mountains.

Hikers on Aspen Highlands ridge
Building a mountain community...

The mountain community is many parts. Strafe is one small piece, but we strive to be a part of the positive - locally, regionally, and globally. More than anything, we want to celebrate the beauty of skiing and snowboarding and contribute to its longevity. That means minimizing our environmental impact, building bridges for inclusivity, supporting the fun and weird niches of our niche, and simply helping to make the world a better place. We give back in many ways, and below are a few of our favorite partners.