Recon Testing in AK

Recon Testing in AK By: Wheeler Feer | Photos: Whitton Feer Within every skier lies a deep connection to Alaska. We see it in the movies and on the cover of magazines....

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Women's History Month

Showcasing Women in SnowSports: HAPPY WOMEN'S HISTORY MONTH! FROM ALL OF US AT STRAFE All month long we are celebrating the badass women who get out there in the world. We...

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Video: Product Testing on Highlands

  We know, we know….our life is rough, we have this big distracting playground of a resort behind our offices that we use to “test” our product on a daily...

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Why We Love eVent® Fabric

When it comes to planning and pulling off a mountain adventure, destination, company, weather, and route are just a few components that determine the success of the mission. Gear, however,...

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Pia Interview and Pop-A-Squat Tech

Pia on a spring tour. Image: Zach Hayes Pia climbing to the top of the pass. Image: Zach Hayes This season’s women’s line is special for a few reasons. First,...

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Breaking Down Your Outerwear Choices

Beyond the Lingo: Breaking Down Your Outerwear Choices By: Tess Weaver Strokes Think how much skis have changed in 40 years. From length to shape, rockered to tapered, the evolution...

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