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How to Stow Your Winter Apparel

For the fortunate few that continued to earn your turns this Spring after the resorts shut down, the time has finally come to pack away your winter gear. And if you had to sadly throw in the towel when the lifts stopped spinning and pack it away early, you might…

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What it Takes to be a Cool Ski Mom

For Mother’s Day, we wanted to recognize ski moms for their dedication to making time for their favorite winter sport while introducing their kids to skiing. Because getting geared up and on the mountain takes long enough when you’re flying solo and any parent that adds a couple kids to…

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My Hollywood Moment

Heli-skiing in one of the most remote areas on the globe and gliding down wide open slopes that flow seamlessly into the ocean make for the perfect backdrop in a ski movie–Warren Miller’s latest to be exact. Strafe Ambassador Victor Major’s recent trip to Iceland has us drooling, and adding…

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Around the World w/ Max Taam

  “Exploration is in our nature. We began as wanderers, and we are wanderers still. We have lingered long enough on the shores of the cosmic ocean. We are ready at last to set sail for the stars.” – Carl Sagan       (Max with Ryder taken by Jessie)…

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Video: Product Testing on Highlands

  We know, we know….our life is rough, we have this big distracting playground of a resort behind our offices that we use to “test” our product on a daily basis. Generally, we pull our heads out of the snow to to catch a lunch break on the slopes of…

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Beyond Boundaries

“If we are hunting for the highest version of ourselves, then we need to turn work into play and not the other way round. Unless we invert this equation, much of our capacity for intrinsic motivation starts to shut down. We lose touch with our passion and become less than…

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TESTED: Sickbird Suit in Japan

  The Sickbird Suit was made for deep pow days. It’s designed to let you get as pitted as possible without worry of snow seeping in between pant and jacket and those flakes becoming foes rather than friends. This past December, the snow in Colorado had yet to provide locals with…

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Skiing in Antarctica

Imagine a world of snow, ice, and mountains coming straight up out of the ocean. Antarctica is this place. Our good friend, Aspen local, and accomplished ski mountaineer, Bob Perlmutter takes us through his recent trip to ski this incredible landscape. – Images and word by Bob Perlmutter – I…

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Getting Inspired with Jordie Karlinski

For those who live in Aspen, it’s hard to visit a coffee shop, check local social media, or spend any amount of time on the mountain and not either run into Jordie Karlinski in person or see her likeness promoting any of the healthy and inspiring events that are constantly…

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Strafe and Polartec: A Complementary Combination.

Strafe and Polartec: A Complementary Combination   Creating performance-driven modern mountain apparel is no easy feat and when it came to finding fabrics that could match our demand for versatility and performance, Polartec answered the call. Strafe and Polartec have worked together to find innovative fabric solutions that stand up to…

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Looking back at it. Hayden Price visits Japan.

Looking back at it, Japan was a pretty surreal experience filled with consistent deep pow, friends, and a glimpse into other ways of living. Certainly felt like a big 180 into Japanese culture and the mountain experience there. I miss some, but not all of the snacks and food. I…

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evo’s 3 Favorite Products of 2018

Our gear is sold in multiple shops and online retailers around the world. We love when customers love our gear, but there’s something pretty cool when people who hang around outerwear all day, every day as part of their job, love our gear. When the folks at evo, one of…

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