Q&A: Focus on Fabric

Q&A: Focus on Fabric Answers By: Pia Halloran, VP of Product and Design    Photo: Jake Burchmore   Q: Why do fabrics matter so much at Strafe? A: Because we...

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Design Process

At Strafe, our design process is at the heart of everything, creating technical mountain apparel that will work for all kinds of outdoor adventures. From ideation of new products to...

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Pia Interview and Pop-A-Squat Tech

Pia on a spring tour. Image: Zach Hayes Pia climbing to the top of the pass. Image: Zach Hayes This season’s women’s line is special for a few reasons. First,...

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